SOCIAL & INFLUENCER MARKETING
Creating a custom experience for a new audience and the next generation.
About
A premium destination getaway for a relaxing and meditative experience.
Client
Rancho La Puerta
Work
- Behavior-Targeting
- Content Strategy
- Design
New Demographic
Rancho La Puerta recently entered into its 80th year as an award-winning destination vacation, and they wanted to celebrate by reaching out to a younger audience.
Influencer Marketing
By updating some of the leadership curriculum featured at the Ranch, we were able to include and activate influencers within the Ranch event schedule. We then used social ads with behavioral targeting to amplify the message, eventually booking all rooms during the slower winter months.
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SOCIAL & INFLUENCER MARKETING
Creating a custom experience for a new audience and the next generation.
About
A premium destination getaway for a relaxing and meditative experience.
Client
Rancho La Puerta
Work
- Behavior-Targeting
- Content Strategy
- Design
New Demographic
Rancho La Puerta recently entered into its 80th year as an award-winning destination vacation, and they wanted to celebrate by reaching out to a younger audience.
Influencer Marketing
By updating some of the leadership curriculum featured at the Ranch, we were able to include and activate influencers within the Ranch event schedule. We then used social ads with behavioral targeting to amplify the message, eventually booking all rooms during the slower winter months.